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In order to post from Pic Stitch to Facebook you must be signed into Facebook in the iOS Settings. To do this open the Settings app (that's the grey icon that looks like a gear). Scroll down until you find Facebook. Tap that and then sign in to Facebook here. These are built in Facebook settings specifically for iOS, they are not related to Pic Stitch in any way and Pic Stitch, as well as all other apps will still have to explicitly ask you for permisson in order to access Facebook. After you have signed in you can reopen Pic Stitch and you should be able to post to Facebook directly from the app now.